Does Sacha Baron Cohen's gotcha methodology in Brüno and Borat have any bearing on whether the movies are actually funny? How much longer will he be able to pull off this kind of shtick, and what will he do next? Three A.V. Club writers get into some of the knotty issues behind an almost-plotless comedy that has a few obvious agendas, but at heart, is just about laughs at any cost.

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