Pop culture obsessives writing for the pop culture obsessed.
Pop culture obsessives writing for the pop culture obsessed.

The Carter Effect director Sean Menard on how Drake got involved with the project

Sean Menard calls his new documentary, The Carter Effect, a love letter to Toronto, one that examines how the culture in Canada’s biggest city was changed by the presence of the Toronto Raptors and NBA All-Star Vince Carter. In the video above, Menard tells us how he got de facto Toronto ambassador Drake to appear in the film.

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